Phones
Who should answer the phone
These products do not do the same job. Goodcall and Avoca sell AI that talks to the caller. Ruby sells live receptionists and says the AI stays in the background. Quo is a shared phone system for a small team. Prices below are only listed when the vendor published them.
Editorial, not sponsored. How we will mark paid placements.
| Tool | Goodcall | Avoca | Ruby | Quo |
|---|---|---|---|---|
| Category | AI phone answering | AI phone answering | AI phone answering | AI phone answering |
| What the vendor says | Goodcall offers an AI answering service. The site says an assistant named Gabi builds a voice agent from a plain-language description, and that the agent can answer calls, qualify callers, and send the lead by text and email. A plumbing company is used as the setup example. | Avoca calls itself an AI front office for service businesses. The site says agents answer calls, texts, and chat and can book jobs, and it names HVAC, plumbing, electrical, roofing, garage door, pest control, and other home services. Avoca says it is a ServiceTitan certified app. | Ruby provides live virtual receptionists, with AI used behind the scenes rather than as the voice on the call. The site lists home services, including roofers, plumbers, HVAC, landscapers, and contractors. It says plans start at $250 per month, with 24/7 live answering, lead capture, and appointment scheduling. | Quo, formerly OpenPhone, describes a shared phone system for small businesses. The site says calls, texts, and contacts live in one place, with AI features for the team. |
| Published price | See siteSee site. We did not confirm a current public price. | See siteSee site. We did not confirm a current public price. | Plans start at $250/moRuby’s homepage says plans start at $250 per month and that there are no long-term contracts. Coverage is sold by receptionist minutes. Confirm what scheduling and bilingual service cost on top of the base plan. | See siteSee site. We did not confirm a current public price. |
| Our note | A direct option when you want an AI receptionist and you do not want a long implementation. Listen to a sample call before you turn it loose on customers. | Built for home-service call handling, including shops already on ServiceTitan. Ask how bookings land in the software you use today. | Pick Ruby when you want a person to answer, not a bot. The starting price is published, and it is higher than a typical software seat. | A good fit when the office and the owner share one business number. It is a phone system first. Confirm how much of the answering is automated. |
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What to do with this
Call your own number after hours before you buy. Decide whether you want a person, an AI voice, or just a shared inbox your office can actually answer.
All guides includes head-to-head matchups and best-software pages by trade.